Nowadays, the products that have appeared in the market are already saturated. Only the continuous upgrading of products can stimulate consumers' attention and purchase. Therefore, the two words "co-branding" and "customization" came into being. The form of "co-branding" is scattered in various industries, such as: animation industry, game field, theme park, etc. Personalized "customization" is a major prerequisite for variety shows, scenes, fans, anniversary celebrations, 4S stores, corporate products, etc.
In order to cater to this market rhythm, the necessity of Boyin digital printing will become higher and higher. Take towels as an example.
In the past, people bought towels for washing and wiping sweat, but because of the emergence of "co-branding", we found that towels are no longer a simple daily necessities. It has become a collection of printing and art. Customized towels produced by digital printing are not only beautifully printed, but also efficient and fast at the same price.
In the past, towels were generally plain, and some jacquard and embroidery were considered high-end products. Gradually developed to some lasers and embossing, and then to the emergence of traditional printing, and then to today's digital printing, towels gradually moved towards the "customization" route. Not only towels, but many manufacturers and enterprises will design their own logos and print them on their products in order to attract more industries and more consumers to recognize themselves.
The pace of printing is so fast that traditional printing technology will inevitably lag behind the times.
Under traditional screen printing, a pattern that is excellent in all aspects needs to be made of more than a dozen plates, and there cannot be too many colors or gradient colors. Therefore, traditional printing products are relatively simple in pattern customization lines and the painting method is single.
The emergence of digital printing technology has ushered in the craze of "joint name" and "customization". Under such circumstances, the consumption power of society and the love of consumers are in line with the products, and the entire printing market has gradually been driven.
